TWELVE TIME
A youth development platform founded by Ja Morant, building champions through elite training, mentorship, and leadership.
Twelve Time, founded by NBA superstar Ja Morant, is more than a basketball program—it’s a platform for young athletes to grow their skills, mindset, and confidence both on and off the court. Inspired by Ja’s journey from small-town South Carolina to NBA stardom, Twelve Time empowers players to dream boldly and put in the work required to achieve greatness.
The mission is simple: provide top-tier training, mentorship, and competitive pathways for youth athletes who want to reach the next level. Twelve Time fosters a culture built on discipline, teamwork, leadership, and respect—qualities that extend far beyond the game itself.
Through personalized coaching, access to elite tournaments, and connections to professional resources, Twelve Time prepares young athletes for long-term success, whether they pursue a future in basketball or blaze their own path.
At Twelve Time, we don’t just build basketball players. We build champions.